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10 Feb 2017
Why Are There So Many Women in Public Relations?
The field is nearly two-thirds female. Is it because of a lack of better options—or is it, in fact, the best possible option?
About a decade ago, Adriana Sol was helping design ads in Miami Beach when she realized the advertising trade’s nit-pickiness was slowly draining her energy.

Women in Public Relations


“Everything was in the details,” she told me recently. Every conversation seemed to involve “having the clients tell me that their logo needed to be a quarter of a shade less green.”
She wanted something with more freedom and creativity. In 2005, she applied for a public relations position with Max Borges, a tech-focused agency, and got the job. Within three...